Sonny Gurney
Founder & CEO

2016 Gurney, Sonny 0078.jpgSonny was born and raised in Rochester, New York. In 2004 his family relocated to Lake Orion, Michigan where he still resides with his wife of 19 years and their four wonderful children, Ryan, Evan, Amelia and Trevor.

Sonny has over 13 years experience in the insurance industry, serving clients all over Michigan, New York, Pennsylvania and Maryland. Over time he has developed a successful firm by educating his clients and treating them as family. His passion for educating others has led him into retirement planning, where he has learned from leaders in the industry to teach others about their retirement options. The education he provides enables families to make wise financial decisions on the best way to protect their family and assets. Sonny has a deep passion for helping clients find the right solution to their needs while maintaining the highest integrity.

When Sonny isn’t in the office, he enjoys spending time with his family traveling, playing games and enjoying Michigan summers outdoors. He can also be found swinging a club at the golf course and volunteering at his church.